Octubre, 2019


Detalles del Evento


Success Patterns of Data-driven Business Opportunities

Organized by BDVe project: Sonja Zillner (SIEMENS) and Tonny Velin (CEO Answare & Presidente CENTIC)


Objectives: How to identify promising data-driven business opportunities? Are there best practices or success patterns one can rely on? These are the two questions that are the focus of this session.

Proposed approach: DDI Framework as a Value Proposition for Start-ups


DDI Framework is a methodological approach for screening and developing data-driven business opportunities that reflects the economics of data, the disruptive potential of data-driven innovation as well as the high dynamics of data ecosystems.


DDI Framework was developed and tested in the context of the Horizon 2020 BDVe project: https://www.big-data-value.eu/

Based on our results of a quantitative and representative study of data-driven business opportunities, we will introduce patterns and success criteria of successful data-driven start-ups.

At the end of the session, we will share practical experiencesof how to use DDI Framework for the continuous analysis of all influencing factors of data-driven business opportunities.


Prof. Dr. Sonja Zillner (SIEMENS)

Studied mathematics and psychology at Albert-Ludwig-University in Freiburg and accomplished her PHD in computer science specializing on Semantics at the Technical University of Vienna.

Since more than 10 years she is working atSiemens AG,Corporate Technology as senior key expert, focusing on the definition, acquisition and management of global innovation and research projects in the domain of artificial intelligence. Recently she was invited to consult the Siemens Advisory Board in strategic decisions regarding new technologies.

Since June 2014 and on behalf of the European Commission, Sonja Zillner is the leading editor of the Strategic Research and Innovation Agenda of the Big Data Value Association (BDVA) with more than 180 member organizations. She holds more than 20 patents in semantic and data analytics technologies and is the author of more than 75 scientific publications. Her primary research focus lies in the area of semantic technologies, big data, artificial intelligence and data-driven innovation. She is professor at the Steinbeis University in Berlin and regularly holds lectures at the Technical University of Munich and Vienna.


Organized by Tonny Velin – CEO Answare & Presidente CENTIC on behalf of BDVe project



Data, data, data. It is all about data!

But how can you explore a business having the data-driven mindset?

Do you believe your business is exploring it at its full?

Do you need guidance and a clear method to organize your ideas and learn the potential and applicabilities of data?

Join us to find out the answers!



• Developing and implementingdata-driven innovations

• Investigate and discover user / customer needs

• Familiarity with data processing steps

• Scope data-driven business opportunities as well as to position data-driven offerings


Fecha / Hora

(Martes) 10:00 - 17:00


Ceeim - Centro Europeo de Empresas e Innovación de Murcia

7 Calle Campus Universitario de Espinardo, 30100 Espinardo